In 2025, The Rug Company stepped into the spotlight at Salone del Mobile for the first time with Crescendo—a breathtaking installation at the iconic Teatro Gerolamo. Showcasing the latest collection by Kelly Wearstler, this fusion of craftsmanship and innovation redefined contemporary rug-making on the Salone stage. More than an exhibition, Crescendo became a celebration of design, artistry, and the creative dialogue that has shaped our past and continues to propel us into the future.

From early ideation to on-site realization, I led the project’s vision through every phase. Explore the installation below.